Kessler Freedman, Inc. Kessler Freedman, Inc.
We currently manage over 45 websites
Kessler Freedman, Inc.
Kessler Freedman, Inc. About KFI Our Services Pricing Contact Us
Kessler Freedman, Inc.
Associations
State and Local Governments
Non-Profit Organizations
Government Relations Firms
Association Management Companies
Small Business

Home

If you shop around, you'll quickly find out that website pricing varies considerably. There are a lot of reasons why you'll get different prices from different companies. Often you'll find a variety in the scope of each proposal - one offers a more basic service than another - which explains the price difference. One may just be for design, and another may include everything related to the website, including hosting, promotion, and updating.

Because of this, there are only two ways to price a website:

You Set The Price
Once you have an idea of what a reasonable price is, this is the way to go about budgeting your site. Establish how much you plan to spend, and let the developer or developers determine how best to provide you service within that price range. This also allows you to prepare for annual budgeting for costs related to the website (expansion of site, redesign, promotion, etc.)

We prefer this approach, because if we know the budget, we focus accordingly.


We Set the Price
Of course, if you don't have a good feel for the costs and values of being on the Web, you need input. We're happy to discuss with you your needs and interests for your organization's web site, and to provide a proposal based on that information and an understanding of what is both a reasonable expense for your organization and a reasonable value as well. We have told many a first year web site client that it makes sense to spend conservatively in the first year as they learn what does and doesn't work online for their market/audience/members.

We operate on a wide range. We've developed websites for under $1,000, and for as much as $25,000. It all depends upon the complexity of the site, and the needs of the client.


One last note: We work on an annual contract basis. That way, we're in the loop for any questions, alterations, or followup that may be needed in the first year. Almost all of our clients renew with us after that first year as well, because we work to build a partnership in the efforts online rather than building billable hours.