At about the same time a reporter for the Patriot-News was given the assignment to write a story about Pants on the Ground. She reached out to friends and acquaintances about the song and to whether kids were adopting the chant, and it just so happened that one of her friends is also one of mine.
He gave her my information. She contacted me. She asked a few questions for the story she was writing. I answered them.
Saturday morning the story was in the front section of the Patriot.
I literally did nothing but come up with some half-clever comment on my Facebook account, and some less-clever-but-true responses to her questions, and now we're getting contacts from friends about the story. Just goes to show the power of using Facebook at a useful moment, even if by accident.

One thing I should mention about these diminishing traffic patterns - the domain was given to another blog to help their traffic, leaving my original blog with just the hosting address. Still, there were links to that address out there as well, plus Google had picked it up, so some traffic remained, although I'm sure most of it was quite accidental.