But more of an aside about cost and value. I received an email from ExhibitTrader.com, which is a marketplace of convention/conference exhibit products, including used items. What really surprised me was the dropoff in used price from original price for these items, and I guess about the price of some of the items originally. I mean, you can literally buy a house for what some of these items originally sold for, and even though they were sometimes built entirely custom, I have to wonder about the value. If a company owns an item for many years, then I'm sure the value is there, but there items listed that were bought just 2 or 3 years ago, and that's not much time to generate value.
Of course, I'm also a believer that the trade or convention show is about to go through a MAJOR change as it is pushed by technology and the current economy. What that change will end up looking like I'm not certain, but I'm not sure that competition requires the "bigger is better" approach at tradeshows.
Of course, I'm also a believer that the trade or convention show is about to go through a MAJOR change as it is pushed by technology and the current economy. What that change will end up looking like I'm not certain, but I'm not sure that competition requires the "bigger is better" approach at tradeshows.
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